Where I work — current ventures, roles, past tours

What I’m running today, the committee and ambassador roles I carry, and the past tours of duty. Each entry links to its own page or the live site. Italy · Ukraine · UAE.

Current

Venture2022 →

Faktorist

B2B Made-in-Ukraine marketplace at faktorist.com. Connecting Ukrainian producers with global buyers.

faktorist.com

Media2024 →

Made-in-Ukraine

Quarterly magazine and weekly podcast on Ukrainian export and the people behind it.

Media2026 →

#EverythingWillBeOK

The book, written as Alex Fox: Everything Will Be OK — Building Bridges Through War, Crisis, and Chaos. Out now in English — eBook, paperback and hardcover. Ukrainian, Italian, Spanish, Portuguese and Arabic editions coming soon.

Venture2025 →

FTR

Utility token for verified trade receivables across the Faktorist network. Currently on testnet. Standalone product site at ftr.today.

Community2022 →

BRAVE Business Club

Lviv hub opened on 1 December 2022 in a former nightclub — generators, Starlink and a bunker to keep working through blackouts. Where Faktorist took its full form.

bravebusinessclub.com

Officiating2007 →

Ukrainian Premier League referee

UPL referee since the 2022/23 season. Started in Italy with FIGC Padua in 2007; named Best Referee 2009/10.

Role

Diplomacy2020 →

Italian Entrepreneurs Committee

Member of the Italian Embassy in Ukraine entrepreneurs committee. Promoting Made-in-Ukraine into Italian markets.

Officiating2023 →

Referee Abroad · Ukraine chapter

Ambassador of Referee Abroad. Running international referee exchanges across Ukraine and the world.

refereeabroad.com

Past

Marketing2016–2020

Ernest Airlines

Led the airline’s local operations in Ukraine — partnerships, advertising, events, ticket sales. Inaugural flights from Kyiv, Lviv, Odesa and Kharkiv; one million tickets sold.