Building Bridges Through War, Crisis, and Chaos
The true story of an entrepreneur born in Ukraine and raised in Italy who took a one-way flight to Kyiv in January 2014 — and kept building through a revolution, a pandemic and a full-scale war: OK Factory in Lviv, Ernest Airlines, the BRAVE hub and, finally, Faktorist. Much of it was written during blackouts, by candlelight, between one air-raid siren and the next.
Out now in English — eBook, paperback and hardcover. Ukrainian, Italian, Spanish, Portuguese and Arabic editions coming soon.
“Everything Will Be OK” is not an expression of blind optimism. It is a declaration of war against the impossible.
A living chapter, updated online as Faktorist grows, as the UAmbassadors open new markets, as Ukraine rebuilds. Readers of The Builder and The Founder editions receive it in real time — everythingwill.be/ok/chapter16.
She knows every story and every framework in these pages, in more than ten languages. Ask her anything, even before you buy — everythingwill.be/ok/sofiia.
Every copy links you to a real Ukrainian producer on the Faktorist platform. Reading becomes support.
Introduce a potential client in your market and share in the profits that follow: up to half of Faktorist’s commission, never below 10%, fixed for life for the first 100 high-volume ambassadors — everythingwill.be/ok/ambassadors.
The framework of chapter 11 — infrastructural, emotional and strategic resilience — for keeping a company and a life running when normality becomes a privilege. More at warlifebalance.net.
This is not a business manual, nor a treatise on resilience. It is, in the author’s words, “the honest sharing of a journey through revolutions, wars, and rebirths.” It is a true story: dialogue is reported from memory, and some people appear only by their role or under a different name.
Written and adapted — not merely translated — in Italian, English and Ukrainian. Published by Factory FZE (Sharjah Publishing City, UAE). Cover and graphic design by Viktoria, a Ukrainian artist who had to flee war twice: from Donetsk in 2014, and again in 2022.
Out now in English — eBook, paperback and hardcover. Ukrainian, Italian, Spanish, Portuguese and Arabic editions coming soon. Every edition and link at everythingwill.be/ok.
“At 4 a.m. on 24 February 2022, an air-raid siren shattered the silence.” Where the book begins — and why it stops at the best part.
The Foundations, 1991–2014. Growing up in Italy: music school, a first Linux server, and the Italian “madmen who challenge the giants.”
EURO 2012 in Ukraine, a sold-out Okean Elzy concert in Rome, and a “we are not interested in the Ukrainian market” reply that ended up framed on a wall.
The bells of St. Michael’s, a one-way Rome–Kyiv flight, Maidan. “We are indispensable nowhere — but we can be useful everywhere.”
An 1882 book factory in Lviv becomes an innovation hub, under an LED sign that reads “Everything Will Be OK.”
The Transformation, 2015–2022. “The Crazy Guys From Ukraine,” gate parties for every inaugural flight, a patented baggage sizer, the one-millionth passenger — and the end of an airline.
Weeks of zero sales, a pivot from B2C to B2B, and a question: when was the last time you did something for the first time?
Keeping the team together, a first big order shipped to Canada, and the first prototype of the Faktorist marketplace.
An English investor on a hotel terrace — “That’s Alibaba of Ukraine” — and a business model that fits on a single A4 sheet.
Human to Human: keeping people in the loop, and technology that frees time to live.
A closed nightclub becomes BRAVE — generators, Starlink and a bunker — the hub where Faktorist took its full form.
The Impact and the Future, 2022–2025. The first day of the full-scale war, a friend who fell at Bakhmut, and the three pillars of War-Life-Balance.
A team that speaks nine languages, strengths over weaknesses — and an AI named for wisdom.
Turning a diaspora of some ten million people into a global commercial network.
Lviv, the city of the lion; Made in Italy as a model; and changing how the world sees Ukrainian products.
Exports as foreign currency, demined fields back at work — and why the economy is a second front line.
Rome, Ukraine Recovery Conference 2025: the circle closes.
Still being written, online — for readers of The Builder and The Founder editions.
Alex Fox is an entrepreneur born in Ukraine and raised in Italy. He led the local operations of Ernest Airlines, turned a historic 1882 book factory in Lviv into the OK Factory innovation hub, and founded Faktorist, the platform that connects Ukrainian producers to global markets — built in large part during the war, between blackouts and air-raid sirens. He speaks six languages and is learning Arabic as his seventh, talks at international conferences on War-Life-Balance and economic resilience, and lives between Lviv and Italy.
Alex Fox is the international alter ego of Oleksandr Kalonov — “the one devoted to work,” as the Author’s Note explains: “Think of it as the pen name of this story.” Everything Will Be OK is his first book.
A gallery of readers with the book — on kitchen tables, train seats, and shelves next to older favourites. Send yours below and we'll add it after a quick moderation pass.
The story keeps going. Get it in English as an eBook, paperback or hardcover, and find every edition — with Chapter 16, SofiIA and your Bridge Certificate — at everythingwill.be/ok.
Out now in English — eBook, paperback and hardcover. Ukrainian, Italian, Spanish, Portuguese and Arabic editions coming soon.
